Fragrance matching app
Product designer, graphic designer
Scento reads people through their socials and matches them with fragrances. My challenge was to make data feel personal: a flow that turns cold analysis into a moment of self-discovery.
Beauty clinics website
Product designer, graphic designer
Every beauty treatment is a work of skill and science. Aéthéon communicates it clearly, so clients see, understand, and choose with confidence.
Industrial AI platform
Product designer, graphic designer
Axioniq turns machine data into decisions. My challenge was to design for people who distrust buzzwords — an app and a website that prove the value of AI with facts, not hype.
Design philosophy
Humans are hardly rational
People decide with emotion and justify with logic so designer has to address the both. Use neuroscience and evidence-based psychology to find out how people think, learn, and act.
Insights come from many places
Numbers are powerful, but they rarely tell the whole story. Step away from the dashboard, sit down with real people, and put the data in context.
Soft skills translate to hard numbers
Empathy is a crucial tool for building better products so park your perspective, learn your user and make products that are easy to use and hard to leave.